Every year, rather than send out Christmas cards to clients and friends, we donate the money we save to Cancer Research UK, and try to do something a little different, creatively speaking.
Sadly, I lost my Dad to cancer two days after Christmas last year, and my mother-in-law the year before that, as well as several other close friends and relatives over the last few years so it seemed more appropriate than ever to do something with a charitable theme.
I wrote and recorded a song, called Apart, inspired by one of the friends I'd lost to Cancer. It was released in June and has so far raised £9,000 for the charity, which is just great, but still a million miles away from my fundraising target of £25,000.
As we were left with thousands of unsold CDs I thought it would be a great idea to build a Christmas 'giving tree' with them, which would not only raise awareness of the project, and hopefully help shift a few more CDs, but also provide another reason for a press release about the project! Kathy, our wonderful creative receptionist also suggested running a 'guess the amount of CDs' competition at £1 a shot. Great idea!
After 6 hours of hard labour, the tree was built and standing proudly in the reception area of Woodend. Granted, it wasn't as tall as we'd initially hoped but without an advanced degree in mathematics or architecture we were unlikely to be able to calculate the exact amount of CDs required to achieve the desired height. And anyway, after 6 hours, we'd all lost the will to live!
Our friend and oft-creative collaborator David Chalmers added his magic touch to the project and, as usual produced these beautiful images.
The tree is available to view until early January at Woodend Creative Workspace, Scarborough. Take a guess and you might even stand a chance of winning a festive goody bag!
Visit www.apartsong.co.uk if you'd like to buy a CD / download, or pop into Woodend and see Kathy, who'll be delighted to take your money!
Check out the video of the song here https://www.youtube.com/watch?v=XsXWKCvS8SY