t: 01723 384518   m: 07768 726126   e: studio@fitzpatrickdesign.co.uk

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The Living Room Restaurant & Bar

The Living Room, now synonymous with great food and drink, excellent service and stylish surroundings is a chain of ever-expanding, high-street restaurants and piano bars with sites in all major UK cities including London, Leeds, Manchester, Liverpool, Edinburgh, Glasgow, Bristol, York, Nottingham, Chester, Newcastle, Oxford and Milton Keynes.

 

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We’re extremely proud of our association with The Living Room and have for the last four years worked hard to build the excellent relationship we now enjoy with the company’s Marketing and Management Teams.

For us, it’s not just about great design. We believe that before great design comes effective communication; understanding exactly what the client really wants and needs, carefully processing the information and delivering an excellent product, on time and on budget.

To date, we have completed two major rebranding exercises for the company (one in 2008 and more recently in 2010) and provide day-to-day design support to the Marketing Team, producing artwork for a wide range of purposes including menu design, signage concepts, event marketing collateral and web based campaigns.

 

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"The reinvigoration of The Living Room brand was approached with both consideration and imagination. The design team took into account the existing stature of the brand and worked closely and interactively with the marketing team to generate a functional solution to the existing design of menus, branded items and promotional materials. Conscientious in observing budgetary constraints, an original and functional menu format was arrived upon, which catered superbly for the demands of frequent menu changes and high-impact usage. A complementary range of branded items reflect the fresh new direction of the concept, which still portrays its stylish yet classical and accessible roots.

Fitzpatrick Design manages The Living Room's often impossible deadlines and high-volume output with both efficiency and willingness often alleviating the anxieties of tight lead times and print obstacles with their calm and friendly manner. Assuming a print management role alongside that of design, Fitzpatrick Design has consistently provided an all-round and innovative solution to the company's evolving design needs – one that is original, considered and orchestrated on a highly professional and commendable level."

Maria Williams,
Marketing Manager


 

 

Effective design and
branding that works.


 






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