Ashbee & Stone – Luxury Bathroom Brand Development & Packaging Design
Ashbee & Stone is a premium bathroom brand combining classic design and refined simplicity across a collection of tapware, shower fittings and sanitaryware.
Fitzpatrick Design worked closely with the management team to develop a distinctive brand identity and supporting visual language that reflected the quality and aspirations of the business.
From brand identity and product brochures to packaging concepts and marketing materials, we created a cohesive design system that could present Ashbee & Stone consistently across its customer communications.
SERVICES PROVIDED
Brand Development
Brand Identity
Logo Design
Graphic Design
Packaging Design
Brochure Design
Design for Print
Marketing Collateral
Creative Direction
THE BRIEF
Ashbee & Stone needed a brand identity capable of communicating the quality, simplicity and considered design of its bathroom products.
The challenge was to create a visual identity that felt refined and distinctive while providing a practical foundation for a growing range of product and marketing communications.
Working closely with the management team, we developed a brand approach that could translate consistently across the identity, product literature, packaging and wider marketing materials.
THE CREATIVE APPROACH
Our creative approach centred on simplicity, refinement and attention to detail.
We developed the Ashbee & Stone brand mark alongside a complementary visual language designed to reflect the considered aesthetic of the products themselves.
Typography, layout, imagery and materials were brought together to create a sophisticated identity that could work across different applications without losing its clarity or character.
The result was a flexible visual system capable of presenting the brand consistently from product brochures and printed communications through to packaging.
LUXURY PRODUCT BRANDING
For premium product brands, the identity surrounding the product can be just as important as the product itself.
Brand identity, packaging, photography, product literature and marketing materials all contribute to how quality is perceived and help create a consistent experience wherever customers encounter the brand.
For Ashbee & Stone, we developed a visual approach designed to complement the understated character of the product range while establishing a recognisable and professional brand presence.
PRODUCT BROCHURE & MARKETING DESIGN
Product brochures play an important role in communicating both detailed product information and the wider character of a brand.
Our brochure design for Ashbee & Stone combined product imagery, typography and carefully considered layouts to create marketing literature that was clear, refined and consistent with the wider brand identity.
This provided the business with a professional sales and marketing tool while reinforcing the positioning of Ashbee & Stone as a premium bathroom brand.
PACKAGING DESIGN
We also explored a range of packaging concepts for Ashbee & Stone, extending the visual identity into the physical presentation of the products.
Packaging provides an important opportunity to reinforce brand recognition and perceived quality at another key customer touchpoint.
By applying the same visual principles across packaging and printed communications, the identity could remain consistent throughout the customer experience.
THE RESULT
The project established a distinctive and cohesive identity for Ashbee & Stone, giving the business a professional visual foundation for its product and marketing communications.
By creating a consistent relationship between the brand identity, brochures, packaging and supporting materials, we helped Ashbee & Stone communicate its values and aspirations through a clear and refined visual language.
BRANDING & PACKAGING DESIGN FOR PRODUCT BRANDS
Fitzpatrick Design helps product-led businesses create distinctive brands that communicate quality, build recognition and work consistently across every customer touchpoint.
From brand strategy and identity development to packaging, brochures, marketing materials and digital communications, we create cohesive visual identities designed to give products a distinctive and recognisable presence.
Whether you're launching a new product brand, repositioning an established business or looking to create greater consistency across your brand and marketing, we'd love to talk.
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“Fitzpatrick Design helped us create a brand identity that effectively reflects the values and aspirations of Ashbee and Stone. Working to a tight time frame, the design team was quick to respond and offer solutions, making a challenging process satisfying and very enjoyable.”
LEE HUNWICKS | Managing Director
FREQUENTLY ASKED QUESTIONS
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We worked closely with the Ashbee & Stone management team to develop the brand identity and supporting visual language, alongside product brochures, marketing materials and a range of packaging concepts.
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Yes. Fitzpatrick Design provides brand development, brand identity and graphic design for product-led businesses. We can create a complete visual identity and apply it consistently across packaging, brochures, printed materials, marketing communications and digital channels.
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Yes. We design brochures, catalogues and product literature that combine clear information with strong visual communication. Our approach ensures product literature works as both a practical sales tool and an extension of the wider brand identity.
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Yes. Developing branding and packaging together can create a more consistent customer experience. We design packaging that works as part of the wider visual identity while considering the practical requirements of the product and its market.
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Yes. We work with both new and established businesses to develop or evolve their brands. This can range from refining an existing visual identity through to a broader rebrand covering positioning, identity, packaging, marketing materials and digital communications.