OUR Thoughts on Branding,
Design & Creativity

Good design is about more than simply making things look good.

From brand development and logo design to packaging, typography and creative campaigns, we share our thoughts on what makes great design work, and why it matters to businesses.

Expect ideas, observations and the occasional strong opinion from Fitzpatrick Design, an independent creative agency based in North Yorkshire.


Neil Fitzpatrick Neil Fitzpatrick

Sometimes, the most important part of a design is what's NOT there.

Sometimes, the most important part of design is what’s NOT there…

Sometimes, less really is more. Discover how white space, simplicity and clever visual hierarchy can transform graphic design, creating stronger communication, more memorable brands and greater impact with fewer distractions.

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Neil Fitzpatrick Neil Fitzpatrick

HOW EFFECTIVE IS YOUR LOGO, REALLY?

How Effective Is Your Logo, Really?

A great logo needs to do more than look good. From scalability and versatility to brand recognition, discover what makes an effective logo design — and whether yours is really working hard enough for your business.

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Neil Fitzpatrick Neil Fitzpatrick

Why Brand Design Matters for Museums and Cultural Attractions

Why Brand Design Matters for Museums.

Museums have extraordinary stories to tell, but attracting visitors takes more than fascinating exhibits. Discover how effective museum branding, graphic design and creative marketing can capture attention, increase engagement and turn curiosity into visits.

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Great ideas deserve great design. From a new brand identity to packaging, campaigns and creative communications, we help businesses turn good ideas into something worth noticing.

Got a project in mind? Let's talk.