Sometimes, the most important part of a design is what's NOT there.

White space isn't wasted space. It's what gives a design clarity, balance and impact.

Nowhere is this more important than in poster design. Your audience might have just a few seconds to take in your message as they walk or drive past.

Cram in too much information and you risk communicating nothing.

Good design creates hierarchy, directs the eye and makes the important information impossible to miss.

Because when you've only got seconds to communicate, less really is more.

#graphicdesign #posterdesign #visualcommunication #designmatters #fitzpatrickdesign

Artwork credit: The Colour Crew.