brand design for museums

Our beloved museums have extraordinary stories to tell.

With visitor numbers at many museums still below pre-pandemic levels, the challenge is making sure their brands are powerful enough to make people want to experience them.

A strong museum brand doesn’t simply identify an institution. It creates curiosity. It builds recognition. It makes a visit feel relevant, exciting and worth leaving the sofa for.

Great design can turn “I should go sometime” into “Let’s go this weekend.”

From identity and campaigns to signage, digital experiences and social content, every touchpoint is an opportunity to create momentum and drive footfall.

For many years, we were fortunate to support Scarborough Museums with their creative marketing. We can help you too.

“Our relationship with Fitzpatrick Design has realised exceptional results. Critically, our audience figures increased following the release of the new brochure. This proves that investing in great design is crucial and, more importantly, effective.”

Head of Curation, Collections and Exhibitions

#museummarketing #branddesign #culturalmarketing #museums #visitorexperience