Barrio Bars – Hospitality Branding & Marketing Design
Barrio is a vibrant London bar and restaurant brand bringing Latin-inspired food, cocktails, music and nightlife to neighbourhoods including Angel, Brixton, Shoreditch and Soho. With its colourful personality, lively atmosphere and distinctive approach to hospitality, Barrio needed creative design that could capture the energy of the brand across its customer and marketing touchpoints.
Fitzpatrick Design has worked with Barrio on a range of creative projects, including the Barrio at Home cocktail delivery concept, cocktail and food menu development and wider marketing design. The work has been an opportunity to create colourful, engaging design that reflects the personality of one of London's distinctive hospitality brands.
SERVICES PROVIDED
Hospitality Branding
Packaging Design
Motion Graphics
Bar & Restaurant Design
Graphic Design
Menu Design
Cocktail Marketing
Marketing Design
Creative Concept Development
Design for Print
Digital Marketing Design
Hospitality Marketing Support
THE BRIEF
Barrio wanted creative design that reflected its distinctive Latin-inspired personality while communicating the fun, energetic and colourful character of its bars.
The brief extended beyond the physical venues to include marketing activity and the development of Barrio at Home, its cocktail delivery offer.
The design needed to work across different hospitality and marketing applications while retaining the bold personality that makes Barrio instantly recognisable.
THE CREATIVE APPROACH
Barrio is a brand with a strong personality, so the creative approach needed to embrace colour, energy and a sense of fun.
Rather than taking a restrained approach to hospitality design, we developed creative that could reflect the lively character of the Barrio experience and communicate the brand's cocktail, food and entertainment proposition.
The work included creative development for Barrio at Home, as well as cocktail and food menu design and marketing materials. Across each project, the aim was to create engaging design that felt unmistakably part of the Barrio brand.
BARRIO AT HOME
One of our key projects for Barrio was the development of its Barrio at Home cocktail delivery concept.
The challenge was to translate the atmosphere and personality of the Barrio bar experience into an offering that customers could enjoy at home.
This required creative thinking around how the Barrio brand could communicate its colourful, energetic personality outside the physical venue, while making the cocktail delivery proposition engaging and commercially appealing.
THE RESULT
Our work has helped Barrio extend its distinctive visual personality across its cocktail delivery offer, menus and wider marketing activity.
By combining bold creative thinking with practical hospitality design, we have helped translate the energy of the Barrio brand into different customer and marketing touchpoints.
The ongoing relationship also allows us to develop new creative ideas as the brand and its marketing requirements evolve.
“Fitzpatrick Design has done an amazing job with our Barrio at Home concept. Extremely professional, with absolute attention to detail, they really go the extra mile to get our vision right. There’s a reason they come so highly recommended and we’re just grateful to be one of their clients now, before they get really booked up!
Liz Cranney | Head of Marketing & Sales
COCKTAIL & FOOD MENU DESIGN
Menus are an important part of the hospitality experience. They need to communicate what is being offered while also reinforcing the personality and positioning of the brand.
For Barrio, we developed creative for cocktail and food menus designed to reflect the colourful, lively character of the bars.
The result was menu design that formed part of the wider Barrio experience rather than functioning simply as a list of food and drinks.
HOSPITALITY MARKETING DESIGN
Hospitality brands communicate through a constantly changing range of marketing materials, promotions and customer touchpoints.
Our work with Barrio demonstrates how creative design can help a hospitality brand maintain a distinctive personality across different marketing requirements.
From cocktail delivery and menus to promotional marketing, we create design that combines strong visual impact with a clear understanding of the brand and its audience.
A CREATIVE PARTNERSHIP
Hospitality brands need ongoing creative support as new products, promotions and marketing opportunities emerge.
Our relationship with Barrio has involved working closely with the marketing team to develop creative solutions for different aspects of the business, from Barrio at Home to cocktail and food menus and wider marketing activity.
We enjoy working with hospitality brands where there is room for creativity, collaboration and a little bit of fun – and Barrio certainly provides all three.
LOOKING FOR HOSPITALITY BRANDING & MARKETING DESIGN?
Whether you're developing a new bar concept, refreshing an established hospitality brand or launching a new food and drink offer, Fitzpatrick Design can help turn your ideas into distinctive creative.
We provide brand development, hospitality branding, graphic design, menu design, packaging, marketing campaigns, digital design and ongoing creative support for restaurants, bars, hotels and hospitality businesses.
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Frequently Asked Questions
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Yes. We work with restaurants, bars, hotels and wider hospitality businesses, providing creative design and marketing support that helps brands communicate their personality and connect with their audiences.
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Yes. We create food and drink menu designs that combine clear communication with a distinctive visual identity, helping menus become part of the overall hospitality brand experience.
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Yes. We can develop creative for cocktail menus, drinks promotions, packaging, campaigns and other marketing materials, helping food and drink brands communicate their personality consistently.
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Yes. Our hospitality marketing design can include printed materials, menus, promotional campaigns, digital marketing, packaging and other creative touchpoints.
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Yes. We work with hospitality businesses on individual projects as well as longer-term creative partnerships, providing ongoing design and marketing support as their requirements evolve.