Fuller's – Hospitality & Pub Brand Development
Fuller's is one of Britain's best-known pub and hospitality brands, with a large portfolio of pubs, hotels and venues across southern England.
Fitzpatrick Design has worked with Fuller's for more than 11 years, providing brand development, graphic design and marketing support across its extensive portfolio of venues. Our work has included the evolution of the Ale & Pie brand, central marketing campaigns and creative assets designed to help individual pubs communicate effectively with their local audiences.
SERVICES PROVIDED
Brand Development
Hospitality Branding
Packaging Design
Graphic Design
Illustration
Marketing Design
Digital Design
Design for Print
Local Marketing Support
Print Management
THE BRIEF
Fuller's first approached Fitzpatrick Design in 2015, to explore creative opportunities for the evolution of its successful Ale & Pie concept. The brief was to develop a distinctive and engaging visual approach that could work across different hospitality environments while remaining consistent with the wider Fuller's brand.
Following the initial project, our relationship developed into an ongoing creative partnership, supporting Fuller's marketing team across central campaigns and individual pub marketing activity.
CREATIVE APPROACH
Our approach combines brand strategy, creative thinking and practical design to create marketing materials that work in the real world. For Fuller's, we explored how the Ale & Pie identity could be developed into a distinctive visual system, considering typography, illustration, colour, packaging design, messaging and applications across multiple hospitality touchpoints.
The work was designed to be flexible enough for central marketing campaigns while also giving individual pubs the tools they needed to communicate locally. This balance between brand consistency and local relevance has remained an important part of our ongoing relationship with Fuller's.
ALE & PIE BRAND DEVELOPMENT
The Ale & Pie concept provided an opportunity to create a distinctive visual identity around two classic British pub favourites: quality ale and great pies. We developed creative concepts that could give the offer a recognisable personality while remaining appropriate to the wider Fuller's brand.
The resulting creative direction was designed to work across a range of marketing applications, helping Fuller's communicate the Ale & Pie proposition consistently across its venues and promotional activity.
HOSPITALITY BRANDING & MARKETING DESIGN
Hospitality brands need to communicate across a huge range of customer touchpoints, from menus and promotional materials to social media, digital campaigns, signage and in-venue experiences. For multi-site businesses, the challenge is even greater: every venue needs to feel part of the same brand while still connecting with its local audience.
Fitzpatrick Design provides ongoing creative and marketing support for hospitality brands, helping businesses develop distinctive identities and create consistent, engaging communications across multiple venues and channels.
A long-term CREATIVE PARTNERSHIP
Great brand development doesn't end when the initial project is complete. Our relationship with Fuller's has grown into a long-term creative partnership, providing ongoing brand development and marketing support across its central marketing activity and individual venues.
This allows us to act as an extension of the Fuller's marketing team, responding to new campaigns, promotions and local marketing requirements while maintaining consistency with the wider brand.
THE RESULT
The ongoing relationship has enabled Fuller's to access a consistent source of creative expertise across both central marketing campaigns and local pub activity. From developing individual brand propositions to creating practical marketing assets for its venues, Fitzpatrick Design helps Fuller's maintain a distinctive and consistent presence across its hospitality portfolio.
“We have worked with Fitzpatrick Design for over 10 years and have always been impressed with their creativity. Whether supporting our central marketing initiatives or designing assets to help our pubs market themselves locally, work is produced promptly, to a high standard and in-keeping with our brandS and values.”
ED FRYER | Drinks Category Manager
Looking for Hospitality Branding & Marketing Support?
From restaurant, hotel, pub and bar branding to event campaigns, digital marketing, packaging and ongoing design support, Fitzpatrick Design helps hospitality brands create distinctive communications that connect with their audiences.
Drop us an email and let’s chat about your next project.
Frequently Asked Questions
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Yes. We provide brand development, graphic design and marketing support for hospitality businesses including pubs, restaurants, bars and other multi-site venues. We help create distinctive identities and consistent communications across digital, print and physical environments.
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Yes. We work with hospitality brands that need to balance central brand consistency with the flexibility to market individual venues locally. Our ongoing work with Fuller's is an example of this approach, supporting both central marketing initiatives and local pub activity.
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Yes. We work with businesses on both individual projects and long-term creative partnerships, providing ongoing design and marketing support as campaigns, promotions and business requirements evolve.
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We can support your business with an extensive range of creative services including…
Brand Development
Graphic Design
Illustration
Motion Graphics
Art Direction
Photography
Videography
Digital Design
Social Media
Website Design
Packaging Design
Print & Production Management