Stonegate Pub Company – Hospitality & Pub Brand Development
Stonegate Group is one of the UK's largest hospitality businesses, operating a diverse portfolio of pubs, bars and late-night venues across the country. Fitzpatrick Design worked with Stonegate's marketing teams over a number of years, providing creative and design support across its premium bars and late-night brands.
Our work included brands such as Be at One, Henry's, Walkabout and The Liquorist, as well as late-night venues including Flares and Reflex. Working across such a diverse portfolio required creative solutions that could reflect the personality of each individual brand while delivering strong, consistent design across multiple customer touchpoints.
SERVICES PROVIDED
Brand Development
Brand Identity
Hospitality Branding
Pub & Bar Branding
Nightlife Branding
Graphic Design
Campaign Design
Marketing Design
Design for Print
Creative Concept Development
Marketing Support
Packaging Design
THE BRIEF
Stonegate's marketing teams needed creative support across a varied portfolio of hospitality and nightlife brands, each with its own audience, personality and commercial proposition.
The challenge was to develop design ideas that were distinctive enough to give individual brands their own identity while working within the wider requirements of a large hospitality organisation.
With hundreds of venues and multiple brands operating across the UK, creative work also needed to be practical, flexible and capable of being adapted across different formats and marketing requirements.
THE CREATIVE APPROACH
Our approach was to understand the personality and audience of each individual hospitality brand before developing creative solutions around it.
Rather than applying a single visual style across the portfolio, we considered what made each brand different and developed design that reflected its particular character.
For premium bars such as Henry's, Walkabout and The Liquorist, this meant creating engaging marketing and promotional materials that supported the individual brand experience. For late-night brands including Flares and Reflex, the creative direction needed to communicate a more energetic, social and entertainment-led proposition.
The result was design that could be tailored to different audiences and occasions while remaining commercially focused and practical for a large hospitality business.
THE RESULT
Our work helped Stonegate's marketing teams develop distinctive creative across a number of its key hospitality and nightlife brands.
By working closely with the marketing teams and understanding the individual character of each brand, we were able to provide creative ideas and design solutions that helped evolve the look and feel of their key brands.
The relationship also gave us valuable experience of working across a large and diverse hospitality portfolio, from premium bars to late-night venues.
MULTI-BRAND HOSPITALITY DESIGN
Working with a hospitality group presents different challenges from working with a single venue.
Every brand needs to be recognisable and distinctive, while the design team also needs to understand how creative work will be produced, adapted and rolled out across multiple locations and marketing channels.
Our work with Stonegate gave us the opportunity to support a diverse range of hospitality and nightlife brands, developing creative solutions that responded to different audiences, venue types and brand personalities.
This experience is particularly valuable when developing creative for hospitality groups where consistency, flexibility and speed are all important.
BAR, PUB & NIGHTLIFE BRANDING
Bars, pubs and late-night venues all compete for attention, both physically and through digital marketing.
Strong hospitality branding needs to communicate an experience before a customer walks through the door. From promotional campaigns and printed materials to venue communications and event activity, every touchpoint contributes to the way a brand is perceived.
Our work across Stonegate's portfolio demonstrates how brand development and graphic design can be adapted to different hospitality environments while retaining a clear and recognisable personality.
A LONG-TERM CREATIVE PARTNERSHIP
Successful hospitality design is rarely about a single piece of artwork. Brands need ongoing creative support as campaigns, promotions, events and customer communications develop.
We worked with Stonegate's marketing teams over a number of years, building an understanding of its brands and providing creative support as their marketing requirements evolved.
That long-term relationship allowed us to work as an extension of the marketing team, bringing ideas, creative thinking and practical design expertise to a wide range of hospitality projects.
“The team at Fitzpatrick Design have been paramount in changing the look and feel of my key brands over the past few years. They think outside the box and have a passion for delivering a stand-out finished product.”
ALAN ARMSTRONG | Head of Marketing
LOOKING FOR HOSPITALITY BRAND DEVELOPMENT & DESIGN SUPPORT?
Whether you're developing a single pub or restaurant, launching a new bar concept or managing a portfolio of hospitality brands, Fitzpatrick Design can provide the creative thinking and design expertise needed to build distinctive, consistent brands.
We work across brand development, hospitality branding, graphic design, marketing campaigns, print, digital and ongoing creative support.
YOU MAY BE INTERESTED IN OUR
OTHER HOSPITALITY WORK
The Living Room
The Alchemist
Fuller’s
The Cut & Craft
Radisson Blu
FREQUENTLY ASKED QUESTIONS
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Yes. We work with hospitality businesses ranging from individual restaurants, bars and venues to larger groups with multiple brands and locations. Our work with Stonegate involved creative support across several hospitality and nightlife brands.
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Yes. We provide brand development, identity design, marketing design and creative support for pubs, bars, restaurants and other hospitality businesses.
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Yes. We can develop creative for different brands within the same organisation, adapting the visual approach to suit each brand's audience, personality and positioning while maintaining appropriate consistency.
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Depending on the project, our hospitality design services can include brand development, brand identity, graphic design, campaign design, menus, signage, packaging, digital design, marketing materials and ongoing creative support.
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Yes. We work with hospitality marketing teams on both individual projects and long-term creative partnerships, providing ongoing design and marketing support as requirements evolve.