Melanoma Focus – Awareness Campaign & Graphic Design
Melanoma Focus provides information, guidance and support for people affected by melanoma, as well as healthcare professionals, while supporting melanoma education and research.
Fitzpatrick Design has worked with Melanoma Focus for a number of years, creating engaging graphic design and awareness campaigns to help communicate important melanoma messages to wider audiences.
Our work has included bilingual campaign design in both English and Welsh, creating distinctive visual communications designed to attract attention, communicate clearly and encourage people to take melanoma awareness seriously.
SERVICES PROVIDED
Campaign Design
Graphic Design
Awareness Campaigns
Creative Concept Development
Bilingual Campaign Design
Design for Print
Digital Design
Marketing Support
THE BRIEF
Melanoma awareness campaigns need to communicate important information in a way that captures attention and encourages people to take action.
Melanoma Focus commissioned Fitzpatrick Design to create a campaign supporting melanoma awareness, with creative that could engage audiences while communicating the importance of understanding the signs and risks associated with melanoma.
The campaign also needed to work in both English and Welsh, allowing Melanoma Focus to communicate consistently with audiences across Wales.
CREATIVE APPROACH
The creative approach focused on developing an eye-catching visual campaign that could communicate an important health message clearly and memorably.
We created a distinctive graphic style designed to attract attention across different communications and provide a flexible visual foundation for the campaign.
The creative was then adapted for both English and Welsh audiences, ensuring that the campaign maintained a consistent visual identity while communicating effectively in both languages.
THE CAMPAIGN
The resulting campaign combined strong graphic design with clear awareness messaging, creating visual communications designed to stand out and encourage people to engage with the subject of melanoma.
Developing the campaign in both English and Welsh allowed Melanoma Focus to reach a wider audience while maintaining consistency across the creative.
The project demonstrates how thoughtful campaign design can help organisations communicate important messages in a way that is accessible, engaging and memorable.
THE RESULT
The campaign provided Melanoma Focus with a distinctive set of creative communications to support its melanoma awareness activity.
The positive response from the Melanoma Focus team reflects the importance of creating campaign work that is not only visually engaging but also sensitive to the subject matter and clear in its communication.
“Fitzpatrick Design created an eye-catching awareness campaign to support melanoma awareness month. They are fantastic to work with, responsive and really listen to the feedback. nothing is too much trouble.”
Susanna Daniels MRPharmS (Hons) | Chief Executive
CAMPAIGN DESIGN FOR CHARITIES & ORGANISATIONS
Effective awareness campaigns need to do more than look good. They need to communicate a message quickly, connect with the intended audience and give people a reason to pay attention.
Fitzpatrick Design develops creative campaigns for charities, organisations and businesses, combining creative concepts with graphic design, digital communications and design for print.
From awareness campaigns and fundraising communications to marketing campaigns and social content, we create visual communications designed to make important messages stand out.
AN IMPORTANT LONG-TERM PARTNERSHIP
We've worked with Melanoma Focus for a number of years, continuing the creative relationship established through the work of our college friend James Rush.
James sadly died from melanoma in August 2022, aged 38. We are honoured to continue supporting Melanoma Focus and contribute to its important work in his memory.
Long-term creative relationships allow us to understand an organisation, its audiences and its communication needs, helping us create work that remains consistent while evolving with each campaign.
FREQUENTLY ASKED QUESTIONS
-
Yes. Fitzpatrick Design creates awareness campaigns for charities, organisations and businesses, developing creative concepts and visual communications designed to attract attention and communicate important messages clearly.
-
Yes. We can develop campaign creative that works across different languages and audiences, including the English and Welsh campaign work created for Melanoma Focus.
-
Yes. We can work with existing brands and organisations to develop campaign creative that fits their established visual identity, or create a new visual direction where appropriate.
-
Our campaign design services can include creative concepts, graphic design, digital campaign assets, social media content, advertising, printed materials and other communications needed to support a campaign.