Stay in Scarborough – Hospitality & Accommodation Brand Development
Stay in Scarborough is a growing collection of luxury, star-rated apartments and accommodation on the North Yorkshire coast, created by the owners of the award-winning The Salisbury.
Fitzpatrick Design was commissioned to develop the Stay in Scarborough brand, creating a distinctive identity and a consistent visual experience across the growing accommodation business.
The project combined hospitality brand development, brand identity, website design, digital marketing, video production, motion graphics and guest room collateral, helping establish a recognisable brand across both digital and physical customer touchpoints.
SERVICES PROVIDED
Brand Development
Brand Identity
Hospitality Branding
Accommodation Branding
Website Design
Digital Marketing
Video Production
Motion Graphics
Design for Print
Room & Guest Collateral
THE BRIEF
The Stay in Scarborough team wanted to create a distinctive new brand for its growing collection of luxury apartments and accommodation.
The brand needed to communicate the quality and character of the accommodation while reflecting Scarborough's position as a popular coastal destination.
Our brief was to develop a flexible brand identity that could work across the different properties within the Stay in Scarborough estate, creating a consistent experience while allowing individual accommodation locations to retain their own character.
CREATIVE APPROACH
The creative approach focused on creating a brand identity that felt contemporary, welcoming and appropriate for a premium accommodation business.
We developed the visual identity alongside a wider set of brand assets and communications, considering how the brand would work across digital platforms, printed materials and the guest experience.
The identity was extended across the website, room collateral, digital marketing, motion graphics and video content, creating a consistent visual language across the customer journey.
The result was a flexible hospitality brand that could grow alongside the Stay in Scarborough portfolio.
THE RESULT
The new Stay in Scarborough brand created a distinctive and consistent identity for the growing accommodation business.
Fitzpatrick Design developed the brand across multiple customer touchpoints, from website design and digital marketing to room collateral, video production and motion graphics.
The flexible identity provided a strong foundation for the brand as new accommodation was added to the estate, while helping create a consistent experience for guests across the portfolio.
“If you’re looking for an experienced, creative team that will bring life to your brand, then these guys are it. I wholeheartedly recommend them.”
James Goodall | Managing Director
“Fitzpatrick Design worked closely with us on the development of our new ‘stay in scarborough’ brand. open and collaborative, the team delivered excellent ideas and design solutions which are now being implemented across our estate.”
James Goodall | Managing Director
A FLEXIBLE BRAND FOR A GROWING BUSINESS
For a growing hospitality business, a brand needs to be distinctive enough to be memorable while flexible enough to work across different locations and customer experiences.
For Stay in Scarborough, we developed the brand with this scalability in mind, creating a visual identity and supporting creative assets that could be applied consistently as the accommodation portfolio developed.
The project demonstrates how thoughtful brand development can give a growing hospitality business a clear and recognisable identity across every customer touchpoint.
HOSPITALITY & ACCOMMODATION BRANDING
Accommodation brands need to communicate more than where someone can stay. They need to create a sense of place, establish trust and give potential guests a reason to choose one property over another.
Fitzpatrick Design helps hotels, restaurants, bars, accommodation providers and wider hospitality businesses develop distinctive brands and consistent visual communications.
Our hospitality branding services include brand development, brand identity, graphic design, website design, digital marketing, campaigns, packaging and ongoing creative support.
Stay in Scarborough is part of our wider hospitality design portfolio, alongside projects for The Alchemist, Radisson Blu, Rutland Hall, Willow, Fuller's and The Cut & Craft.
YOU MAY BE INTERESTED IN OUR OTHER
HOTEL & HOSPITALITY WORK
Rutland Hall Hotel
Radisson Blu
Fuller’s
The Alchemist
The Cut & Craft
The Living Room
LOOKING FOR HOSPITALITY BRANDING & DESIGN SUPPORT?
Whether you're launching a new hotel or accommodation business, refreshing an established hospitality brand or developing a growing portfolio, Fitzpatrick Design can help.
We're a Yorkshire-based design agency specialising in brand development, hospitality branding, accommodation branding, website design and creative marketing.
Let's chat about your next project.
FREQUENTLY ASKED QUESTIONS
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Yes. Fitzpatrick Design develops brand identities for hotels, apartments, accommodation providers and wider hospitality businesses, creating visual identities that work across digital, print and guest-facing communications.
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Yes. Our hospitality branding services cover brand development, brand identity, graphic design, website design, digital marketing, campaigns, print and ongoing creative support.
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Yes. We can develop flexible brand identities and visual systems that create consistency across a portfolio while allowing individual properties or locations to retain their own character.
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Yes. We can support hospitality businesses across website design, digital marketing, social content, motion graphics, video and other digital communications, creating a consistent experience across online customer touchpoints.