London Pride – Brand Activation, Campaign & Event Design
London Pride is one of London’s best-known beer brands, with a long-established association with the capital and its sporting, cultural and hospitality scene.
Fitzpatrick Design has worked with the London Pride team for a number of years, providing creative design and art direction across a range of projects. Our work has included sponsorship and event creative for major sporting occasions, including the Vitality Hockey Women’s World Cup at Queen Elizabeth Olympic Park in London and the Ryder Cup.
SERVICES PROVIDED
Campaign Design
Brand Activation
Event Design
Art Direction
Creative Concept Development
Graphic Design
Sponsorship Design
Design for Print
Marketing Support
The Brief
Sponsorship and event campaigns give established brands an opportunity to connect with audiences in a different environment and create memorable brand experiences.
For London Pride, Fitzpatrick Design was commissioned to develop creative design and art direction supporting the brand's sponsorship activity at major sporting events.
The creative needed to work within the established London Pride brand while creating a strong and engaging presence within high-profile sporting environments.
Creative Approach
Our approach focused on using the established London Pride visual identity as the foundation for distinctive event and sponsorship creative.
We developed artwork and visual communications designed to work within busy sporting environments, ensuring the brand remained recognisable while creating an engaging presence around each event.
Art direction helped bring the creative together across the different applications, maintaining consistency while allowing the work to respond to the individual event and environment.
Brand Activation & Event Design
Sponsorship design is about more than putting a logo on an event. Effective brand activation uses the opportunity to make a brand visible, relevant and memorable within the environment.
Fitzpatrick Design creates campaign and event design for brands looking to make an impact through sponsorships, partnerships, launches and live experiences.
From creative concepts and art direction through to printed and digital campaign materials, we create visual communications that help brands connect with their audiences.
The Result
The resulting creative gave London Pride a distinctive visual presence across its sponsorship activity, helping the brand communicate consistently within major sporting environments.
Our long-standing relationship with the London Pride team reflects the value of having a creative design partner who understands an established brand and can respond quickly to different marketing and sponsorship requirements.
Campaign Design for Brands & Organisations
Effective campaign design needs to capture attention quickly, communicate a clear message and work consistently across different channels and environments.
Fitzpatrick Design develops creative campaigns for brands, organisations and businesses, combining strategic thinking, creative concepts, graphic design and art direction.
Our campaign design can support sponsorships, events, brand activations, marketing campaigns and other communications where brands need to stand out and connect with their audiences.
Other activations we’ve worked on include an important awareness campaign for Melanoma Focus, which you can view here.
A Long-Term Creative Partnership
We've worked with the London Pride team for a number of years, supporting a range of creative requirements and developing design that remains consistent with the brand while adapting to different campaigns and opportunities.
Long-term creative relationships allow us to understand a brand, its audience and its visual language, providing experienced design support whenever new marketing, sponsorship or campaign requirements arise.
“We work with the team at Fitzpatrick Design on a range of projects and always find them to be efficient and a pleasure to work with. They’re very reliable and I would recommend them without hesitation.”
EMMA CARPENTER | Design Manager
FREQUENTLY ASKED QUESTIONS
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Yes. Fitzpatrick Design creates campaign and event design for brands involved in sponsorships, partnerships, sporting events and live experiences.
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Yes. We can provide creative direction and art direction across campaigns, events, sponsorships and brand activations, helping ensure the visual communication remains consistent and engaging.
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Yes. We can develop creative design for sporting sponsorships and events, including campaign artwork, event graphics, printed materials and other brand communications.
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Absolutely. We regularly work with established brands, developing new campaign and marketing creative while maintaining their existing visual identity and brand recognition.