PACKAGING DESIGN AGENCY – CREATIVE PACKAGING THAT STANDS OUT

We create packaging that captures attention, communicates quality and brings brands to life.

Fitzpatrick Design is a UK packaging design agency creating distinctive, commercially focused packaging for food, drink, spirits, retail and luxury product brands.

From initial creative concepts and brand development to packaging artwork and print production, we combine bold creative thinking with practical design expertise to create packaging that looks exceptional and works in the real world.

Whether you're launching a new product, refreshing an established range or developing a complete packaging identity, we create considered design solutions that help your products stand apart from the competition.

CREATIVE PACKAGING DESIGN FOR AMBITIOUS BRANDS

Great packaging does more than protect a product. It communicates personality, establishes expectations and helps customers make decisions.

We approach every packaging design project by understanding the brand, its audience, the product and the environment in which it will be sold.

Through considered typography, colour, imagery, illustration, materials and structural design considerations, we create packaging that communicates clearly and builds recognition.

Our experience spans luxury spirits, food and drink, FMCG, retail products and premium branded merchandise, allowing us to develop creative solutions for different markets, formats and budgets.

LUXURY PRODUCT & GIFT PACKAGING DESIGN

Luxury packaging creates an experience that extends beyond the product itself.

From premium presentation boxes and gift packaging to branded merchandise, materials and finishes can influence how quality and value are perceived.

Our portfolio includes luxury packaging design for The Cut & Craft, including branded product and gift packaging, as well as packaging concepts for premium bathroom brand Ashbee & Stone.

We consider the relationship between brand identity, packaging format, typography, materials and finishing details to create a cohesive and memorable presentation.

OUR PACKAGING DESIGN PROCESS

1. Discovery & Research

We begin by understanding your product, brand, audience, competitors and commercial objectives. This provides a clear foundation for the creative process.

2. Creative Concept Development

We explore design directions that bring together brand positioning, typography, colour, imagery and packaging presentation.

3. Design Development & Refinement

The chosen creative direction is developed and refined, considering how the packaging will work across different formats, products and applications.

4. Artwork & Production

We prepare artwork for the agreed packaging format and can work with specialist print and packaging suppliers to explore materials, finishes, prototypes and production requirements.

5. Brand Consistency

Where required, we develop supporting brand guidelines and design systems to maintain consistency across product ranges and wider marketing communications.

FOOD & DRINK PACKAGING DESIGN

In competitive food and drink markets, packaging needs to work hard.

Customers need to understand the product quickly, recognise the brand and feel confident in what they're buying.

Our food packaging design combines brand identity, product information, visual hierarchy, photography and creative direction to develop packaging that is distinctive, appealing and appropriate for its market.

Our work for Haloodies includes retail packaging concepts, brand development, consumer research, art direction and food photography, demonstrating how packaging can be developed as part of a wider brand experience.

LUXURY SPIRITS & DRINKS PACKAGING

Premium drinks packaging needs to communicate quality and character before the bottle is opened.

For Siren Spiced Rum, Fitzpatrick Design developed a distinctive bottle and sleeve design for the brand's limited-edition first release.

Combining intricate nautical illustrations, bold colour and expressive typography, the packaging established a recognisable visual identity for the product.

Siren Distillery reported that almost 50% of its initial stock sold during the pre-sale, with the remaining bottles selling out shortly afterwards.

This project demonstrates how distinctive creative design can contribute to the presentation and commercial appeal of a new product.

Navy blue Fuller's presentation gift box featuring a gold foil logo and griffin emblem.
The Living Room restaurant and bar membership card with gold foil crest and matching cream presentation box.
Red drinks menu featuring a gold foil cocktail glass illustration and embossed geometric pattern.
Fox and Pelican hospitality brand stationery featuring dark blue textured card and gold foil crest.
Close-up of a polished chrome and white tap handle over Ashbee and Stone branded packaging.
Close-up of Cut & Craft luxury packaging with gold foil lettering and subtle embossed decoration.
Ashbee and Stone packaging with line drawings of traditional bathroom taps and polished metal fixtures.
Ashbee and Stone English Bathrooms product box with illustrated tap fittings beside polished chrome bathroom fixtures.
Open Barrio at Home cocktail gift box with bottled drinks, pouches, recipe card, coasters and pink shredded paper.
Five Barrio bottled cocktails with colourful patterned labels displayed on vivid painted wooden boards.
Barrio Pornstar Martini bottled cocktail alongside a martini glass, passion fruit and brightly patterned backdrop.
Bel and The Dragon boutique country inn gift card in an olive green presentation box with gold foil branding.
Cotswold Inns and Hotels green gift card presentation box with gold foil lettering and illustrated bird design.
Blue Cut & Craft gift boxes with gold logos, orange interiors and an embossed geometric pattern.
Two Cut & Craft presentation boxes with vivid orange interiors and gold printed branding.
The Cut & Craft Oud & Jasmine scented candle beside its deep blue presentation box with gold branding.
Open Cut and Craft branded presentation box containing two wooden-handled steak knives.
Close-up of a Cut and Craft steak knife and dark presentation packaging with decorative gold lettering.
Individually wrapped chocolates with a Deal Sweetener band arranged over gold presentation boxes.
Black Fitzpatrick Design Ideas Toolkit presentation box with minimalist white label and embossed branding.
Thought Bubbles tube in a custom-cut black foam insert for the Fitzpatrick Design ideas toolkit.
Blue restaurant menu resting on a wooden board engraved with the words Fresh Handcrafted.
Fuller’s Ale & Pie wooden menu cover with engraved geometric pattern and dark leather binding.
Three Fuller’s beer bottles with personalised Happy Father’s Day labels featuring family photographs.
Fuller’s Frontier premium lager gift box containing a branded bottle and can, with printed lid messaging.
Navy blue Fuller's presentation gift box featuring a gold foil logo and griffin emblem.
Arrangement of small gold-finish chocolate boxes with embossed typography and tab closures.
Black chocolate presentation box featuring a gold foil design and the words Hungry for More.
Orange patterned swim cap with Fitzpatrick Design belly band, presented in a fitted ideas toolkit box.
Deep red embossed Love Notes From Our Darlings book cover with ornate detailing and gold foil lettering, from Dear Darling.
The Old Bank Northcote Road cover with intricate gold foil geometric illustrations on dark textured material.
Close-up of a Prohibition Cocktail menu faux vinyl record with an orange centre label.
Close-up of a red Bell & Crown cover with embossed floral decoration and gold lettering.
Siren Spiced Rum bottle with illustrated orange and red label, displayed among matching presentation tubes.
Stacked glass bottles of Siren Spiced Rum showing the illustrated labels and amber spirit.
Siren Spiced Rum first-release bottle beside its illustrated red and orange cylindrical presentation packaging.
Three Siren Spiced Rum first-release cylindrical gift tubes featuring red and orange siren artwork.
Willow branded takeaway ice cream cups with blue tile patterns, yellow stripes and lemon illustrations.
Wimpole St premium chicken breast pack with kraft-style label, hand-drawn hen and product information.
Abokado branded breakfast pot topped with banana beside a green takeaway coffee cup and printed napkins.
APART CD and album sleeve with sepia cover photography and understated typography.
Stack of APART music CD cases featuring minimalist sepia photography and cream hardback packaging.

PACKAGING DESIGN & BRAND DEVELOPMENT

The most effective packaging works as part of a distinctive and consistent brand identity.

Our expertise in brand development allows us to consider packaging within the wider visual language of a business, ensuring that logos, typography, imagery, colour and messaging work together.

Whether we're developing packaging for an established brand or creating a new identity from the ground up, our aim is to create a recognisable visual system that works across packaging, print, digital and other customer touchpoints.

LOOKING FOR A PACKAGING DESIGN AGENCY?

Whether you're developing a new food or drink product, launching a premium brand or refreshing an existing packaging range, Fitzpatrick Design can help bring your ideas to life.

We work with businesses across Yorkshire and the UK, combining creative design, commercial understanding and practical production knowledge.

Let's talk about your next packaging design project.

Drop us an email at studio@fitzpatrickdesign.co.uk

EXPLORE SOME OF OUR LUXURY
PACKAGING DESIGN PROJECTS
Siren Spiced Rum
Haloodies
Ashbee & Stone
The Cut & Craft

FREQUENTLY ASKED QUESTIONS

  • A packaging design agency develops the visual and creative presentation of products, including packaging concepts, brand identity, typography, imagery, artwork and production considerations. Effective packaging design helps communicate product information, establish recognition and differentiate products within their markets.

  • Yes. We create packaging design for food, drink and FMCG brands, from new product launches to the development of existing ranges. Our work includes retail packaging concepts for Haloodies and premium spirits packaging for Siren Spiced Rum.

  • Yes. Our experience includes premium product packaging, luxury gift packaging and branded presentation concepts. We consider visual design alongside materials, packaging formats and finishing techniques.

  • Yes. We can support packaging projects through artwork preparation and work with specialist suppliers to explore print production, materials, prototypes and finishing options, depending on the requirements of the project.

  • Yes. We regularly work with established businesses to develop new packaging, refresh existing designs or extend a brand identity across additional products and ranges, while maintaining consistency with the wider brand.

  • Packaging design costs depend on the scope and complexity of the project, the number of products or formats, the level of creative development required and any specialist production considerations. We provide project-specific proposals based on your requirements.