HAWTHORN LEISURE – PUB MARKETING, HOSPITALITY GRAPHIC DESIGN & BRAND DEVELOPMENT
Fitzpatrick Design worked with Hawthorn Leisure, a multi-award-winning pub company operating leased, tenanted and managed pubs across England, Scotland and Wales, providing ongoing creative support to its marketing team.
Our work included brand and logo development, seasonal marketing campaigns, menu development and day-to-day graphic design support, helping deliver engaging, professionally designed communications for the pub and hospitality sector.
The relationship demonstrates our experience working with multi-site hospitality businesses, combining creative thinking with practical, responsive design to support a busy marketing function.
SERVICES PROVIDED
Brand Development
Packaging Design
Seasonal Campaign Creative
Menu Design & Development
Graphic Design
Promotional Design
Creative Marketing Support
Digital Design
Logo Design
THE BRIEF
Operating a portfolio of pubs requires a consistent flow of marketing communications, from seasonal promotions and food and drink menus to everyday creative requirements.
Hawthorn Leisure's marketing team needed design support that could respond to different briefs, develop engaging creative ideas and deliver work within the demands of a busy hospitality business.
Our role was to provide dependable, imaginative graphic design support across seasonal campaigns, menu development and ongoing marketing activity, as well as brand and logo development for the business’s Stone & Taps brand.
THE CREATIVE APPROACH
Effective pub marketing needs to attract attention, communicate quickly and work within a commercial hospitality environment.
Our approach combined creative ideas with clear messaging, engaging layouts and practical design, ensuring each piece of communication was appropriate for its audience and purpose.
Working with Hawthorn Leisure's marketing team, we focused on translating briefs into visually engaging creative work while remaining responsive to changing requirements and deadlines.
SEASONAL PUB MARKETING CAMPAIGNS
Seasonal campaigns provide pubs with opportunities to promote their food, drink and hospitality offering throughout the year.
Fitzpatrick Design supported Hawthorn Leisure with seasonal campaign delivery, creating promotional design work intended to communicate key messages clearly and attract customer attention.
Successful seasonal marketing balances creativity with clarity. Strong visual hierarchy, carefully considered typography and engaging imagery help audiences recognise an offer and understand its message quickly.
Our work demonstrates the value of professional campaign design in supporting the ongoing marketing needs of pub businesses.
STONE & TAPS – PUB BRAND DEVELOPMENT & LOGO DESIGN
As part of our work with Hawthorn Leisure, Fitzpatrick Design developed the brand identity and logo for Stone & Taps, creating a distinctive visual identity for the hospitality concept.
Our approach focused on developing a recognisable brand that would establish its own personality within the competitive pub and hospitality market. Through considered typography, visual design and creative direction, we created an identity designed to communicate the character of Stone & Taps and provide a strong foundation for its marketing communications.
THE RESULT
Our work with Hawthorn Leisure provided ongoing creative support across seasonal marketing campaigns, menu development and everyday graphic design requirements.
The relationship reflects the value of a collaborative creative partner who understands the pace of the hospitality industry and can deliver fresh ideas alongside practical, dependable design.
Feedback from Hawthorn Leisure's Head of Marketing highlights the team's creativity, responsiveness and willingness to go beyond the brief.
“There is nothing more satisfying than sending the design team a brief which requires ‘out of the box’ thinking, and then receiving a proposal full of ideas way beyond anything you’d imagined. Fitzpatrick Design continuously goes above and beyond to deliver our projects.”
JENNIE TUCKER | Head of Marketing
PUB MENU DESIGN & DEVELOPMENT
Menus are among the most important communication tools in a pub or restaurant. They need to present the food and drink offering clearly while reflecting the character of the venue and creating an appealing customer experience.
Fitzpatrick Design provided menu development and design support for Hawthorn Leisure, applying creative thinking and practical graphic design to hospitality communications.
Effective menu design considers readability, layout, typography, information hierarchy and the way customers interact with the content.
Whether developing menus or supporting promotional activity, our focus is on creating designs that are both visually engaging and practical to use.
ONGOING GRAPHIC DESIGN SUPPORT FOR PUB OPERATORS
For multi-site hospitality businesses, marketing requirements can change quickly.
Having access to reliable creative support allows marketing teams to respond to new briefs, seasonal opportunities and day-to-day communication needs without compromising on design quality.
Our relationship with Hawthorn Leisure involved ongoing collaboration with its marketing team, delivering creative ideas and graphic design support across different projects.
This type of partnership demonstrates the importance of flexibility, clear communication and an understanding of the commercial demands of hospitality marketing.
PUB, BAR & HOSPITALITY MARKETING DESIGN
Fitzpatrick Design works with pub groups, restaurants, bars and hospitality businesses to create engaging visual communications that connect with customers and support their marketing objectives.
From menu design and seasonal promotions to brand development, campaign creative and ongoing graphic design support, we help hospitality brands communicate clearly and consistently across customer touchpoints.
Whether you're managing an established pub portfolio or developing a new hospitality concept, we combine creative thinking with practical design expertise to help bring your ideas to life.
Looking for a creative design partner for your pub or hospitality business?
Get in touch with Fitzpatrick Design to discuss your project.
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FREQUENTLY ASKED QUESTIONS
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Yes. We have experience supporting pub and hospitality businesses with marketing design, seasonal campaigns, menus and ongoing creative services, including work for Hawthorn Leisure.
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We worked with Hawthorn Leisure's marketing team on brand development, seasonal campaign delivery, menu development and day-to-day graphic design support.
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Yes. We work with hospitality businesses that need ongoing creative input, providing graphic design and marketing support for individual projects or a continuing programme of work.
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Yes. We provide menu design for hospitality businesses, focusing on clear layouts, engaging typography, visual hierarchy and effective presentation of food and drink offerings.
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Yes. We develop creative design for seasonal marketing and promotional activity, helping pub, bar and restaurant businesses communicate their messages through engaging visual content.
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Yes. Alongside marketing and graphic design, Fitzpatrick Design provides brand development and visual identity services for hospitality businesses. The precise services depend on each client's brief and requirements.