COMMERCIAL PHOTOGRAPHY & ART DIRECTION

Photography that brings brands, products and experiences to life.

At Fitzpatrick Design, we create distinctive commercial photography through considered art direction, creative styling and carefully planned studio and location shoots.

Working closely with our clients and a trusted network of professional photographers, food stylists and production specialists, we develop compelling imagery that communicates brand personality, showcases products and connects with target audiences.

From food and drink photography to product, hospitality and lifestyle imagery, our approach combines creative thinking with a clear understanding of how photography works across branding, advertising, packaging, websites and digital marketing.

CREATIVE PHOTOGRAPHY FOR BRANDS

Great photography does more than show what something looks like. It communicates quality, creates desire and helps audiences understand what makes a brand different.

We approach photography as an integral part of brand development, ensuring that every image reflects the visual identity, positioning and personality of the business behind it.

Whether creating a single hero image, developing a library of campaign photography or coordinating imagery for a complete brand launch, we focus on producing work that is visually distinctive, purposeful and consistent.

FOOD & DRINK PHOTOGRAPHY

Food and drink photography needs to do more than look appetising. It should communicate freshness, quality, flavour and the character of the brand.

We develop creative photography for restaurants, bars, food producers and drinks brands, bringing together art direction, styling, lighting and composition to create imagery that captures attention.

From carefully styled dishes and drinks to branded products and promotional campaigns, our photography supports menus, packaging, advertising, websites and social media.

Ainsley Harriott in a colourful patterned shirt holding a plate of chocolate brownies and sprinkling garnish against a white background.
Laser-engraved Ale and Pie wooden menu cover with repeating geometric pattern, Fuller’s Brewery branding and metal clip.
Elaborate Alice in Wonderland Mad Hatter tea party cake with clocks, playing cards, teapot and bright flowers. For Lindy Lou Artisan Cakes.
Polished traditional bathroom tap photographed beside an Ashbee and Stone English Bathrooms illustrated presentation box.
Five Barrio bottled cocktails with vibrant patterned labels arranged diagonally across brightly painted wooden boards.
Barrio Bars' Pornstar Martini bottle beside a passion fruit cocktail, halved passion fruit and branded coasters against a colourful backdrop.
The Living Room black premium menu presentation cover with subtle heraldic crest and exposed metal screw binding against purple lighting.
Close-up of Casamigos tequila bottle label with turquoise agave illustration against a softly blurred background. Photo shoot at Embargo Republica, Chelsea.
Two Casamigos tequila bottles and four branded shot glasses in a lounge with a bright pink neon sign. Photo shoot at Embargo Republica, Chelsea.
Two diners enjoying a casual meal with salad, fried food and a tasting flight of three colourful beers. Photo shoot at Lowlander, Covent Garden.
Three rich Cooplands chocolate brownie squares topped with chocolate icing and flakes on a patterned plate over red checked fabric.
Cooplands Cream Doughnut filled with piped cream and a touch of red jam arranged on a dark serving board.
Cooplands Yum Yums Golden flaky pastry bites served on parchment beside a ceramic bowl of rich chocolate dipping sauce.
Freshly baked Cooplands golden sausage rolls with flaky pastry on a lined tray beside a small bowl of tomato sauce.
Embargo Republica, Chelsea tropical bar lounge with striped banquet seating, patterned tiles, lush plants and dramatic pink and blue lighting.
Artfully plated fine-dining fish dish with crisp garnish, green leaves, pearls of sauce and a creamy purée.
Artfully plated fine-dining fish dish with cheese, green leaves.
Fine-dining plate of sliced salmon with a green savoury mousse, pea shoots and vibrant green herb sauce.
Lindy Lou elaborate white tiered wedding cake with purple flowers, cream roses and a glass floral centrepiece at a candlelit reception.
Four beef burger patties on a wooden board with vine tomatoes, rosemary and scattered sea salt. Photo Shoot for Haloodies.
Close-up of a blue Fuller's Ale & Pie restaurant menu on an engraved wooden board with cutlery and wine glasses.
Fine dining colourful dessert of raspberries, blackberries, blueberries, fruit sorbet and edible flowers arranged on a pastry base.
Close-up of fresh mussels in a vivid blue mesh bag with loose shells on a stainless steel worktop from Lowlander, Covent Garden.
Grangestone 1977 Highland single malt Scotch whisky bottle displayed inside an open blue presentation box on a wooden table.
Grangestone Highland single malt Scotch whisky bottle beside a tumbler, photographed in warm amber light.
Close-up of a brioche sandwich filled with sliced ham, cheese, pickles and fresh green leaves on a white plate, from a photoshoot for Barnsley Council.
Two Cooplands iced latte coffees in clear takeaway cups with straws, scattered coffee beans and ice on a pale tabletop.
Hand using a tablet computer as a dramatic turquoise water splash appears to burst from the screen against white, from a photoshoot for Woodend Creative Workspace.
Le Fez bar interior featuring a glowing blue counter, patterned pendant lights, floral ceiling and tall stools.
Le Fez Putney cocktail tree holding orange drinks in coupe glasses surrounded by colourful flowers and dramatic purple-blue bar lighting.
Two spice-marinated chicken breasts on a grey surface with red chillies, garlic cloves and fresh herbs from Haloodies Photo Shoot.
Close-up of a deep red Marnier-Lapostolle embossed wax seal and ribbon on the neck of a dark bottle.
Two elegant stemmed cocktail glasses photographed with shallow depth of field against a vivid pink illuminated background.
Contemporary square wedding cake with deep blue geometric pattern, pale blue marbling and a large ivory sugar flower. Made by Lindy Lou Artisan Cakes.
Moët and Chandon champagne bottles in a mirrored gold ice bucket beside filled flutes in a blue-lit lounge at Le Fez, Putney.
Pan-seared white fish with crisp golden skin served on wilted greens in a glossy yellow butter sauce.
Tall pink and ivory wedding cake with intricate sugar flowers, heart decorations and lace textures against a blush backdrop. By Lindy Lou Artisan Cakes.
Delicate green pistachio macaron on a small tart topped with a striped chocolate wafer, photographed on a white plate.
Beef meatballs in a black cast-iron pan surrounded by rosemary, garlic, chilli flakes and seasoning. From a photoshoot for Haloodies.
Two beef steaks with fresh tomatoes, rosemary, sea salt and peppercorns on a white marble surface. Photo shoot for Haloodies.
Guests socialising around a restaurant table at Lowlander, Covent Garden, with colourful drinks, glass bottles and fresh tulips in the background.
Spey River Speyside single malt Scotch whisky bottles beside a tumbler, illuminated with warm amber lighting.
Theatrical steampunk wedding cake featuring clockwork gears, a vintage clock and gold airship surrounded by industrial props. By Lindy Lou Artisan Cakes.
Tall pink grapefruit cocktail with ice and black straws against a turquoise tropical backdrop with pink flowers. Shot at Embargo Republica, Chelsea.
Turquoise wedding cake with ornate gold birdcage topper, illustrated birds and abundant flowers on a dark blue reception table. By Lindy Lou Artisan Cakes.
Two yellow frozen cocktails garnished with passion fruit and lemon among tropical leaves and fresh citrus fruit. Photo shoot for Embargo Republica, Chelsea.
Golden waffles served with blueberries, berries and crisp bacon on a wooden board over a pink checked tablecloth. Photo shoot at Lowlander, Covent Garden.
Tall winter-themed celebration cake with snowy white tiers, gingerbread decorations and candles against a blue winter backdrop. By Lindy Lou Artisan Cakes.

PRODUCT & PACKAGING PHOTOGRAPHY

Beautifully considered product photography helps brands communicate quality and build confidence in what they sell.

Our creative approach combines composition, styling, lighting and brand understanding to produce distinctive product imagery for marketing, advertising, packaging and digital platforms.

We work with clients to plan how products should be presented, considering everything from backgrounds, props and colour palettes to the overall visual story.

The result is photography that complements the wider brand identity and helps products stand out.

HOSPITALITY & LIFESTYLE PHOTOGRAPHY

Restaurants, hotels, bars and leisure brands need photography that captures more than their surroundings. They need imagery that conveys atmosphere, personality and the experience customers can expect.

We develop art-directed photography for hospitality and lifestyle brands, helping businesses communicate their character through carefully planned visual storytelling.

Whether photographing products, interiors, people or experiences, we consider how each image will work across websites, campaigns, printed materials and social media.

OUR PHOTOGRAPHY & ART DIRECTION PROCESS

Creative direction

We begin by understanding your brand, target audience and the purpose of the photography. From there, we develop a creative direction that establishes the mood, style and visual approach.

Planning and styling

We consider locations, design sets, source props, backgrounds, colour palettes and create compositions, coordinating the people and resources required to bring the creative concept to life.

Photography and production

Working with experienced photographers, food stylists and production partners, we oversee the creative execution to ensure the resulting imagery reflects the agreed direction.

Image selection and delivery

We review and select imagery with its intended applications in mind, helping create a cohesive collection of assets suitable for use across relevant brand and marketing channels.

Lady painting glaze onto a sandwich which is being photographed.

EXPLORE SOME OF OUR ART DIRECTION AND PHOTOGRAPHY PROJECTS
Lindy Lou Artisan Cakes
Haloodies
Embargo Republica
Barnsley Council

Fitzpatrick Design Photographer perfecting the set prior to shooting a luxury product

PHOTOGRAPHY AS PART OF BRAND DEVELOPMENT

Consistent, distinctive photography plays an important role in building a recognisable brand.

By connecting art direction and photography with brand strategy, graphic design and visual identity, we help businesses create a cohesive visual language across every customer touchpoint.

Our wider creative services include brand development, packaging design, graphic design, campaign development and digital marketing design, allowing photography to form part of a joined-up creative approach.

LOOKING FOR COMMERCIAL PHOTOGRAPHY & ART DIRECTION?

Whether you're launching a new product, refreshing your brand imagery or planning a creative campaign, we'd love to hear about your project.

Fitzpatrick Design is a Yorkshire-based creative design agency working with brands across the UK and the world.

Drop us an email and let's discuss how we can bring your next project to life.

FREQUENTLY ASKED QUESTIONS

  • Fitzpatrick Design provides creative art direction and photography production support for businesses and brands. Our work includes product photography, food and drink photography, hospitality imagery, lifestyle photography and creative campaign imagery, delivered with experienced photography and styling partners.

  • Yes. We develop creative photography for restaurants, bars, food producers and drinks brands, with a focus on styling, composition and visual storytelling. Imagery can be created for menus, advertising campaigns, websites, packaging and social media.

  • Yes. We plan and art-direct product photography that reflects your brand identity and communicates the quality and character of your products. We can also integrate photography into wider packaging design, advertising and brand development projects.

  • Yes. Depending on the requirements of the project, we can coordinate controlled studio shoots or photography at suitable locations. The approach is determined by the subject, creative direction, intended use and practical production requirements.

  • Absolutely. We can establish a distinctive photographic direction that complements your brand identity, including recommendations for composition, lighting, styling, backgrounds, colour and overall mood. This helps maintain consistency across campaigns and marketing materials.

  • Commercial photography costs depend on the scope of the project, number of images, locations, styling requirements, production team, editing and intended usage. We discuss your requirements before developing an appropriate approach and providing a tailored quotation.