Cooplands Family Bakery – Graphic Design, Packaging, Photography & Motion Graphics
Fresh thinking for a much-loved Yorkshire bakery.
From a small pork butcher and pie shop in Scarborough to nearly 160 shops across Yorkshire, Lincolnshire and the North East, Cooplands Family Bakery has grown into one of the region's most recognisable bakery brands. Built on generations of baking expertise, Cooplands combines traditional values with a commitment to quality, freshness and attention to detail.
Fitzpatrick Design was commissioned to provide a comprehensive range of creative services, including graphic design, packaging design, art direction, food photography, motion graphics, digital design and design for print, supporting the bakery's marketing and visual communications across multiple platforms.
SERVICES PROVIDED
Graphic Design
Motion Graphics
Packaging Design
Digital Design
Design for Print
Art Direction
Photography
Videography
THE BRIEF
With an extensive product range and a network of 160 stores, Cooplands Family Bakery needed engaging, consistent creative communications that reflected the quality of its products and the personality of its established brand. Our brief was to develop versatile visual content across packaging, print and digital platforms, showcasing the bakery's offering while strengthening its recognisable brand identity.
With seasonal campaigns and promotional activity running throughout the year, each new campaign needed its own distinctive creative direction. The challenge was to keep communications fresh, relevant and engaging, while ensuring every execution remained unmistakably Cooplands.
THE CREATIVE APPROACH
Our approach brought together considered art direction, professional food photography and engaging graphic design to celebrate Cooplands' products and heritage. Through carefully styled photography, we captured the freshness, texture and quality of the bakery's offering, creating appetising imagery for use across packaging, seasonal campaigns and digital marketing.
We developed distinctive creative concepts for individual campaigns, combining confident typography, compelling imagery and clear messaging to give each promotion its own personality. This approach extended across packaging design, printed marketing materials and digital graphics, with motion graphics bringing additional energy and engagement to in-store, screen-based communications.
By combining multiple creative disciplines, we established a flexible, cohesive visual approach that allowed individual campaigns to stand apart while maintaining consistency across the wider Cooplands brand.
THE RESULT
The result was a versatile collection of creative assets and coordinated marketing communications that brought Cooplands' products and personality to life across its retail network, packaging, print and digital platforms.
From distinctive seasonal campaigns and carefully art-directed food photography to engaging graphic design, packaging and motion graphics, our work provided Cooplands with fresh, consistent creative content to support its year-round promotional activity.
The project demonstrates how effective graphic design, packaging design and creative art direction can help established food and retail brands stay relevant, communicate confidently and maintain a strong, recognisable identity.
Fresh products. Fresh ideas. Creative thinking that delivers.
DESIGN FOR FOOD, DRINK & RETAIL BRANDS
Fitzpatrick Design works with food, drink and retail businesses to create distinctive visual communications, combining packaging design, graphic design, photography, art direction and motion graphics.
Our experience includes creative work for Haloodies, Abokado and Siren Spiced Rum, demonstrating our understanding of how engaging design can help food and drink brands stand out across retail, packaging and marketing.
Whether you're launching a new product, developing packaging or looking for creative support across multiple channels, we can help bring your ideas to life.
LOCAL KNOWLEDGE. CLOSE COLLABORATION.
With Fitzpatrick Design based in Scarborough, just a short distance from Cooplands' headquarters, our close proximity brought real advantages to the working relationship. Being local allowed for regular face-to-face meetings, faster communication and a responsive, hands-on approach to creative projects.
From last-minute promotional requirements to the planning and delivery of seasonal campaigns, and celebrity photoshoots, our accessibility helped streamline the creative process, enabling quick decisions, efficient collaboration and greater flexibility. Combined with our understanding of the local market and Cooplands' Yorkshire heritage, this close working relationship helped us deliver creative solutions with the speed, consistency and attention to detail the brand required.
“SUITABLE QUOTE FROM MAGGIE TO GO HERE. SUITABLE QUOTE FROM MAGGIE TO GO HERE. SUITABLE QUOTE FROM MAGGIE TO GO HERE. SUITABLE QUOTE FROM MAGGIE TO GO HERE. ”
Maggie Hilton | Marketing Manager
LOOKING FOR A FOOD & DRINK DESIGN AGENCY?
Whether you're launching a new food brand, refreshing your packaging or looking for creative support with graphic design, product photography, art direction or marketing campaigns, we'd love to talk.
Fitzpatrick Design is a Yorkshire-based creative design agency specialising in food and drink branding, packaging design, graphic design, photography and motion graphics.
Drop us an email and let’s chat about your next project.
YOU MAY BE INTERESTED IN OUR
OTHER RETAIL MARKETING WORK
Haloodies
Abokado
Siren Spiced Rum
Frequently Asked Questions
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Fitzpatrick Design provided a comprehensive range of creative services for Cooplands Family Bakery, including graphic design, packaging design, food photography, art direction, digital design, design for print and motion graphics. Our work supported the bakery's marketing and visual communications across print, packaging and digital platforms.
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Professional food photography helps food and bakery brands showcase their products, communicate quality and create an appetite for what they offer. Through considered art direction, lighting, styling and composition, Fitzpatrick Design creates engaging product imagery for packaging, advertising, promotional campaigns and digital marketing.
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Consistent graphic design helps customers recognise and connect with a brand across different locations and marketing channels. For an established bakery business like Cooplands, cohesive typography, imagery, packaging and promotional materials help maintain a recognisable visual identity across print, digital and retail communications.
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Yes. Fitzpatrick Design provides creative packaging design for bakeries, food manufacturers and food and drink brands. We combine strong visual design, clear product communication and practical considerations to develop packaging that reflects a brand's personality, supports product recognition and creates impact at the point of purchase.
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Yes. Our multidisciplinary approach brings together photography, art direction, graphic design, packaging and digital content creation. Managing these creative disciplines together helps food brands maintain visual consistency, streamline the creative process and develop versatile assets for use across multiple marketing channels.
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Motion graphics and digital design bring an additional dimension to food and bakery marketing, helping brands showcase products and communicate promotional messages through engaging animated content. These creative assets can be adapted for websites, social media, digital advertising and other screen-based communications, complementing traditional print and packaging design.